Waterford travel counsellors among national accreditation recipients

Travel Counsellors Ireland has been honoured with the prestigious Business All-Star Travel Superteam 2025 accreditation by the All-Ireland Business Foundation (AIBF) and three women from Waterford are among the recipients.

Travel Counsellors Ireland is part of a global network of 2,000 travel professionals, with over 85 based in Ireland and since launching in 2005, the company has built its reputation on a highly personalised service empowering clients with seamless, tailor-made experiences.

The Waterford-based Travel Counsellors are Eleanor Roche, Liz Murphy and Lynne Keane.

The Business All-Star Travel Superteam 2025 accreditation is awarded by the AIBF, an independent national accreditation body that champions excellence among Irish businesses. Speaking on their latest accolade, Travel Counsellors Ireland’s Managing Director, Cathy Burke said: “Receiving the Business All-Star Travel Superteam 2025 accreditation as we mark 20 years in business is an incredible milestone for our team."

"It reflects not only the dedication and care we put into every journey but also the trust our clients place in us, whether it’s for a dream holiday or a critical business trip," she said.

"We’ve always believed that travel should be deeply personal, seamless and enriching, and we’re proud to lead the way in bringing that vision to life every day," she added.

Announcing the news of Travel Counsellors Ireland’s achievement, Deputy Chair of AIBF’s Adjudication Board, Kieran Ring, said: “This accolade celebrates the company’s collaborative spirit, customer-first approach, and commitment to delivering personalised, seamless travel experiences.” 

Meanwhile, Managing Director of the AIBF, Kapil Khanna, added: “Travel Counsellors Ireland is a shining example of excellence in the travel industry. Their customer-centric approach, seamless travel planning, and strong teamwork have set them apart as a leader in bespoke travel. This accreditation recognises their unwavering commitment to innovation, trust, and outstanding service over the past 20 years."

In deciding on the recipient adjudicators evaluate company's backgrounds, trustworthiness and performance, and they also speak to customers, employees and vendors.

They anonymously approach the company as a customer and report back their findings. Businesses also go through at least two interviews and is scored on every part of the process.