Tasty times in Waterford following additional 'shop-in-shop' food offering
Applegreen Tramore site manager Karolis Jonikas and Applegreen Regional manager David O'Brien pictured with colleagues at the official reopening of Applegreen Tramore with M&S Food. Picture: Noel Browne
Applegreen, one of Ireland’s leading roadside hospitality brands, has added a new Marks & Spencer Food “shop-in-shop” outlet to one of its County Waterford outlets.
The introduction of M&S Food at Applegreen’s Tramore store, which is located on the Waterford Road, follows the addition of the M&S Food range to Applegreen’s Lemybrien store eight weeks ago. A spokesperson for Applegreen said the expansion of M&S Food to two stores in Waterford this year builds on he brand's commitment to bring the best experience to its customers on Irish roads.
Tramore is Applegreen’s 27th M&S Food outlet and it's expected the rollout of M&S Food across Applegreen stores nationwide will continue this year, with a further 14 new locations scheduled to open during the next eight months. Applegreen also has plans to further expand its M&S Food network to 60 stores over the medium term.
Commenting on the latest addition, Mark Ryan, Head of M&S at Applegreen said: “We are delighted to bring M&S Food to two stores in Waterford so far this year. The opening of Applegreen Tramore marks the 27th Applegreen location nationwide to introduce the M&S range since our successful partnership with the brand began in 2023, and we are pleased to see communities across Ireland welcome the rollout with open arms."
He said the partnership ensures that customers across the country can enjoy a wider selection of top-quality products, offering greater choice and convenience when shopping in Applegreen stores.
"We remain committed to bringing the very best to customers journeying across Irish roads and this successful partnership supports us in achieving this goal," he said.
Following an expansive redevelopment, Applegreen Tramore will offer over 400 M&S products for customers in-store, including fresh flowers, convenient and tasty lunch and dinner options, sandwiches, and fresh fruit and salads.
Local customers and those passing through the area will also be able to enjoy additional Applegreen offerings in store, including a Bakewell deli and Subway restaurant.
Applegreen is one of Ireland’s leading retail brands. It opened its first service station in Ballyfermot in Dublin in 1992 and now operates almost 200 locations in the Irish market.
Applegreen also has a significant business overseas, with operations in Britain and the United States, and a total of more than 430 locations and more than 700 branded food offers across its global network.
The brand typically invests more than €30 million every year in the Irish market on new store openings, upgrades, and improvements, and has also been rolling out the market-leading Braeburn Coffee, which is now available in more than 100 locations nationwide, and seven Braeburn Cafés.
Marks & Spencer has been trading in the Republic of Ireland for 45 years, having opened its first store in Dublin’s Mary Street, in November 1979. M&S Ireland has 18 stores in the Republic of Ireland, employing 1,800 people. M&S Food has a long track record of strong franchise partnerships in the UK, where its products are available in more than 300 roadside, rail, and airport locations.
