Men spent €5.6 million in stores between 12pm and 1pm on December 23rd last year.

Ongoing cost-of-living concerns are driving shoppers globally to seek out more bargains as they try to make their disposable income stretch further, according to research

Grocery inflation was measured at 7.1 percent in the three months to Christmas, according to Kantar.

This is according to Tesco Ireland, who listed their top 10 items purchased on Christmas Eve.

Over three quarters of those surveyed justified spending over their budget